Wednesday, November 17, 2010

Heaven, Earth, Tequila


Douglas Menuez's photographic journey into one of Mexico's oldest traditions becomes a stunning visual portrait of the country — its light, its landscape, and its people. See the project at http://mediastorm.com/publication/heaven-earth-tequila






I like how the introduction starts with text to help us to know that the video is about the Mexican culture and history. It is very good starting because it gives illustration to the viewer.

The first photo in the video is very beautiful. It is black and white and has some historical touches. The transition from the first photo to the second photo of the plants is very smooth and nice. Also, it works with the tones of music. Then a surprising moment comes afterwards of a beautiful girl with her hair style and her clothes which has a traditional fashion. The photographer was very precise in choosing the photos that went along with the tones of music in the background. This is especially prevalent with the smiling man and the lady afterwards.

Sooner during the video, the events started going faster as the movement of the photos speed up. It also shows the beauty of the city, the countryside, nature in general, and the lifestyle.

The photos of people running, drinking, laughing, dancing, and the ending photos are all very grabbing and show a joyful moment among the people. I wished there were some captions or words that would explain these photos more.

The colors coordination and order is presented in two forms; one is black and white and the other is color. The video starts with black and white to show the true history of the country. The middle part is colored to show today. Then the end goes back to black and white. This shows that no matter how far from our past we are, we still go back to our origin and our traditions.